ABOUT ME
My name is Pradeep Kumar Chiluka, and I am a passionate designer with a diverse skill set encompassing graphic design, website design, and digital marketing.
With over three years of experience in the industry, I have had the opportunity to work on various projects and develop my skills to a high level. I find immense joy in bringing ideas to life through visually appealing designs and captivating websites.
As a graphic designer, I take pride in creating eye-catching designs that effectively convey messages and resonate with audiences. Whether it’s crafting a memorable logo, designing branding materials, or creating captivating layouts, I ensure that each element is meticulously placed to achieve the desired impact.
In the realm of website design, I understand the significance of user experience and aesthetics. I strive to create engaging and user-friendly websites by implementing intuitive navigation, responsive designs, and captivating visuals. I believe that a well-designed website not only reflects a brand’s identity but also provides a seamless and enjoyable experience for visitors.
Moreover, I have a strong grasp of digital marketing strategies, particularly in the realm of search engine optimization (SEO). I know how crucial it is for businesses to be discoverable online, and I employ various techniques to optimize websites and improve their search engine rankings. By enhancing online visibility, attracting organic traffic, and implementing effective marketing campaigns, I help businesses thrive in the digital landscape.
Throughout my career, I have successfully completed over 50 projects, consistently delivering high-quality work that exceeds client expectations. I pride myself on my attention to detail, professionalism, and ability to bring creativity and innovation to every project I undertake.
I am excited to continue my journey as a designer and marketer, constantly seeking new challenges and opportunities to grow. I am dedicated to delivering exceptional results and contributing to the success of my clients.
Thank you for taking the time to get to know me. I look forward to collaborating with you and creating impactful designs and marketing strategies that drive success.
EXPERIENCE
E-INFRA
2020 - 2023
Content and Media Specialist
Currently Handling Two Prestige’s projects of E-infra by the Name Elegant Nivasa (HighRise Apartments) at Tellapur, Lacasa (Premium Triplex Villas) at Adibatla, Autumn (Premium Duplex Villas) at Tummaloor in Hyderabad.
Key Roles & Responsibilities:
Content & Creative Development:
- Developed impactful content for real estate brochures, websites, social media, emailers, and paid ad creatives tailored to premium residential and commercial projects.
- Managed Photography, Videography for professional shoots of project sites, construction updates, and marketing creatives. Also Coordinated with external vendors for other Marketing purpose.
- Wrote high-converting ad copies, CTAs, and project USPs for landing pages and performance ads.
- Collaborated with design and video teams to conceptualize visual content, walkthroughs, testimonials, and drone site visuals.
Media Management & Brand Communication:
- Handled end-to-end media planning and execution across print and digital for new project launches and brand campaigns.
- Created and maintained a media asset bank including 3D renders, site photographs, project videos, banners, and campaign creatives.
- Managed internal branding assets and corporate identity across project sites and online platforms.
Analytics & Reporting:
- Tracked key campaign KPIs including impressions, clicks, CTR, CPL, ROAS, and lead quality using platforms like Google Analytics, Meta Business Suite, and UTM tracking.
- Generated weekly/monthly performance reports and shared actionable insights with management and sales teams.
- Used insights to improve ad targeting, audience refinement, and content strategy for better performance outcomes.
Social Media & Organic Growth:
- Planned, executed, and optimized digital media campaigns across Facebook, Instagram, LinkedIn, and Google Ads.
- Created engaging reels, carousel posts, and construction updates to build trust and credibility with prospective buyers.
- Monitored trends and competition to evolve the brand’s digital presence and community engagement.
Team Collaboration:
- Worked closely with sales, CRM, design, and external agency teams to align marketing strategy with business objectives and launch timelines.
- Coordinated with tech and web teams to ensure landing pages were optimized for conversion and tracking.
FREELANCER
2020 - 2023
Website Designer & Graphic Designer
Worked on Website Designing and Graphic Designing for Different Hospitals, Companies and Ecommerce sites like Ankura Hospitals, Siri Dental Hospitals, Sree Fertility Hospitals, Hair Sure Hair Transplantation Center etc. in Health care Industry and Ayodhya Foreign Edu Services, Design Lattice Private Limited, SpaceUp Interiors, Career Point IIT/NEET Foundation, PSR Shloka Convention etc. across Hyderabad.
Responsibilities:
Website Design & Development:
- Designed and developed responsive websites using WordPress, Elementor, HTML/CSS, and basic JavaScript/jQuery.
- Created user-friendly web layouts, landing pages, and home pages aligned with brand guidelines and marketing objectives.
- Optimized website structure, page speed, and mobile responsiveness to enhance user experience and SEO performance.
- Integrated basic functionalities such as contact forms, chat plugins, sliders, and lead capture forms.
UI/UX & Wireframing:
- Collaborated with marketing teams and developers to understand project goals and translated them into wireframes and prototypes.
- Designed user flows, sitemaps, and interactive elements for web interfaces to ensure intuitive user experience.
- Conducted usability testing and design iterations based on feedback and performance insights.
Graphic Design & Branding:
- Designed a wide range of creative assets including logos, brochures, social media creatives, emailers, flyers, banners, presentations, and print-ready materials.
- Maintained visual consistency and brand tone across all designs for digital and offline marketing.
- Created project walkthrough presentations and marketing decks for real estate and corporate clients.
Social Media & Digital Content:
- Developed engaging visual content and post templates for Instagram, Facebook, LinkedIn, and YouTube thumbnails.
- Designed visual campaigns for product launches, events, and seasonal promotions.
Collaboration & Project Management:
- Worked closely with content writers, developers, and marketing teams to meet design deadlines and project requirements.
- Managed multiple design projects simultaneously while ensuring timely delivery and quality.
EDUCATION
2014 - 2020
Bachelor of Technology in Electronics & Communication
GuruNanak Institute of Technology - Hyderabad
My educational journey has been a remarkable blend of technology and design. I have successfully managed to attain a Bachelor of Technology degree while simultaneously honing my skills in graphic design and WordPress website design.
My undergraduate studies program provided a solid foundation in various technical aspects, including computer science, programming, and engineering. It equipped with the necessary knowledge and skills to understand the technological aspects behind website development and design.
Parallel to my academic pursuits, my passion for design led me to explore the world of graphic design. I recognized the significance of visual communication and its impact on modern businesses. Through self-guided learning, online courses, and practical projects, I delved into the realm of graphic design, studying principles, techniques, and industry best practices.
Furthermore, I developed a keen interest in website design, recognizing the increasing demand for well-designed and functional online platforms. With my technological background, I naturally gravitated towards WordPress, a popular content management system for website development. I devoted time to understanding the intricacies of WordPress, exploring its features, themes, and customization options.
SKILLS
90%
WordPress
Designing and Development
70%
Figma
Designing and Development
80%
Adobe Photoshop
Designing and Creating
80%
Adobe Illustrator
Vector designs & Illustrations
90%
Canva
Designing and Creating